![]() ![]() “The launch of our certified dealer program is one of the vital early steps in activating our go-to-market efforts and creating a strong foundation for both our dealers and end customers,” Workhorse CEO Rick Dauch said. Kingsburg not only sells trucks but also specializes in installing various applications for specific industry needs, tailoring their business model uniquely suited to sell Workhorse’s products, according to the release. See also: Electrification reveals light up Work Truck Week again To ensure high-quality vehicle maintenance, Workhorse certified dealers have also made investments in EV charging infrastructure, tooling, and building out spare parts inventory. The program will enable dealers to safely assist customers with vehicle maintenance in addition to providing strategies for vehicle deployment into their fleets, according to Workhorse. Its first certified dealer is Kingsburg Truck Center, a work truck dealer headquartered in Kingsburg, California, the company said in the same announcement.Īs part of the certified dealer program, Workhorse has established a comprehensive training program that provides dealers with both hands-on and online training, including technical sales training. Zero-emission vehicle manufacturer Workhorse Group launched its new certified dealer program on March 21, an initiative to develop an official network of verified dealers that have passed the protocols necessary to safely repair and maintain the electric components of Workhorse EVs.
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